The Drop

Taylor Swift Re-Records Fearless

Taylor Swift · 2021

Goat Score

“The cleanest revenge in modern pop: own the work by remaking it.”

Scooter Braun bought her masters. Taylor's response was to re-record the catalog one album at a time, each release more successful than the original. Fearless (Taylor's Version) opened the campaign in April 2021 and proved the model worked — Spotify replaced the originals, fans followed, leverage shifted permanently.

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Taylor Swift Re-Records Fearless · Taylor Swift

75 — Strong