Kanye's GOOD Friday Free-Track Rollout

Kanye West · 2010

“Fifteen Fridays. Free songs. The internet hasn't recovered.”

Late 2010, ahead of MBDTF, Kanye gave away a song every Friday for fifteen weeks — Power, Monster, Devil in a New Dress, Christian Dior Denim Flow. The first internet-native album rollout. Streaming-era marketing was still three years away; Kanye built it by hand.