The Drop
Beyoncé Drops Her Self-Titled Album at Midnight
Beyoncé · 2013
96
Goat Score
“No press, no single, no pre-announce. Just iTunes at midnight on a Friday in December.”
The first major-label surprise drop. Fourteen songs, seventeen videos, no warning. The pop release-cycle hadn't been touched in 30 years and Beyoncé broke it in one night. Every surprise release that followed — Drake, Frank Ocean, Taylor — owes Beyoncé the playbook.
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75
C-tier
Beyoncé Drops Her Self-Titled Album at Midnight · Beyoncé
75
C75 — Strong
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